Women’s Wellness is HADSAP’s 1st GMM THEME!
The Health and Dietary Supplements Association of the Philippines held its 1st GMM last March 23, 2017 at the 4LIFE Training Center, SMC Building in Mandaluyong City with theme, Women’s Wellness in celebration of Women’s month. The new set of elected Board of Directors took their oath of office led by Ms. Marilyn Pagayunan, resource speaker from Philippine Food and Drug Administration. Ms. Pagayunan gave an overview of FDA’s plan for 2017-2019. Another FDA resource person, Ms. Pia Priagola, Food Drug Regulation Officer III gave an update on the ASEAN Harmonization for TMHS and the progress of the Capability Training. The audience were entertained by the helpful and very informative presentation of Dr. Sinchioco on the impact of Hormones on Women. This was the highlight of the event. The event ended by an announcement of invitation for committee membership, which aims to engage the members to participate in all activities and projects of the association.
INDUSTRY OVERVIEW, TRENDS AND FORECAST
Leni Olmedo, incumbent Chairman of HADSAP opened the 1st GMM program by giving the members update on global industry overview, trends and forecast up to year 2021.
Globally, around US$216B in global sales for consumer health, 2.7 growth in retail value over 2015-2016, of which 90.8 US$ 90.8B was spent on prevention (VDS) versus US$99 billion spent on OTC. With this, a forecast of US$ 253Bin global sales with 3.1% CAGR in retail value US$ 107B will be spent on prevention (VDS) by 2021 versus US$109 billion spent on OTC, more than US$ 50B is expected to come from Dietary Supplements, the bulk of which is expected to come from the emerging growth of Sports Nutrition and Glucosamine over 2016-2021.
In the Philippines, GDP is higher in 2016 as compared to previous year with Php61B. Down with 6.4% the minimum, but still higher compared to other Southeast Asian countries. The reason for Economic Growth are: declining poverty; young demographics (average age of Filipinos is 24 y.o.); Philippines is in the process of harmonizing globally. Philippines remains to be a growing economy.
Industry Trends: Digestive Health Demand. Digestive remedies is worth US$15.3 billion in 2016 and is expected to post a 1.9% CAGR over 2016-2021 reaching almost US$17 billion by 2021. Indigestion and heartburn remedies comprise 58% of this segment. The other 42% includes pediatric digestive remedies, IBS treatments, laxatives, diarrheal remedies and motion sickness remedies. The top three markets are the US, China and Japan, which together constitute 47% of global value sales for digestive remedies (US$7.2 billion).
In the leading global markets, growth of digestive remedies has been influenced by the persistence of unhealthy diets, stressful lifestyles, obesity and population ageing. In the US, fast food consumption posted a 4% CAGR over 2011-2016 reaching US$733 per capita per annum. Within the Americas, the US is the third most obese country and its 45+ population is projected to show a 1.1% CAGR, reaching 157 million by 2030.
Among the top 10 markets for digestive remedies, the US has the highest value sales for these OTC products (US$4.6 billion in 2016), the highest obesity rate (44%) and the greatest fast food consumption (US$237 billion in 2016).
Poor eating habits and obesity are common factors among the main digestive remedies markets. Although there is a global trend towards prevention and wellness, there is still a countervailing demand for OTC digestive remedies to treat the rise of digestive conditions caused by poor health.
As a treatment response, digestive remedies will continue to grow steadily worldwide in the forecast period. On the prevention side, probiotic supplements is expected to pace global growth, as it is expected to be the fastest growing category within VDS, reaching almost US$6 billion by 2021. North America is the regional frontrunner, with the US leading this category globally. This market constituted US$2 billion in value sales in 2016 and is projected to show a 9.4% CAGR over 2016-2021, reaching US$3.2 billion by 2021 (which represents 50% of global probiotic supplements value sales). However, this isn’t just a US-specific phenomenon, as the category is expected to grow quickly in every region, with a 8.7% CAGR expected from 2016-2021 globally. In 2021, probiotic supplements will represent fully 14% of all global sales of non-herbal traditional dietary supplements, up from 12% in 2016 and 10% in 2011.
Online Sales and M-Consumer Growth. In a world where mobile internet subscriptions are projected to expand from 3.9 billion to 7.6 billion from 2016 to 2021, the m-consumer (mobile consumer) will rise in tandem with mobile connectivity, as well as smarter consumer health products and regulations. M-consumer needs are evolving rapidly and revolutionizing the field of health. This is changing the way healthcare providers communicate with consumers. From new m-health apps and the rise of health start-ups, to 3D printing pills and artificial intelligence (AI), the healthcare industry needs to catch up quickly.
The Capability Training key focus areas include GMP, stability, safety and claims and claims substantiation. It has several modules. The Training was conducted last May 2017.
The industry will continue to grow with key trends and developments based on the alarming obesity rates that starts from a younger age amongst Filipinos; growing lifestyle trend geared towards natural organic products; and the internet as an increasingly powerful distribution channel and promotional tool.
These figures represent big opportunity for HADSAP. The members can capitalize on the growing industry by helping one another thru capacity building.
Industry Trends: Prevention vs Treatment: Staying Healthy and Preventing Diseases. In 2016, VDS, weight management and wellbeing (WMW), and sports nutrition sales surpassed OTC sales by 17%, US$118.5 billion versus US$98 billion. Strong consumer trends in prevention, wellness and healthy ageing have pushed the demand up for vitamins, dietary supplements, weight management and wellbeing products, and sports nutrition, especially in North America and Asia Pacific.
More than ever, health systems around the globe have been under major pressure to reduce the costs of healthcare services. As a result, an important push to prevention continues to bring new market expansion opportunities for consumer health businesses, especially for the ones in the VDS, WMW and sports nutrition sectors. Therefore, the new proposition for consumer health in 2017 will be based on a shift towards prevention, lifestyle and wellness programs supported by a holistic approach to self-care. This looks to include the merging of nutrition, fitness, medical records, healthcare practitioner advice, easier access to OTC and prescription (Rx) drugs, biomarker diagnostics, pharmacogenetics, and life coaching, which will push both higher demand for nutritional and the customization of consumer health.
Probiotic Supplements and Glucosamine: VDS Fastest growing categories for Prevention. Probiotic supplements and glucosamine will be the top two fastest growing VDS categories over 2016-2021. Probiotic supplements is projected at 6.5% CAGR over 2016-2021 to reach almost US$6 billion by 2021, while glucosamine is forecast a 5.1% CAGR over 2016-2021 reaching US$3 billion by 2021.
The growth of these categories is aligned with a prevention trend to aid digestive and joint health that are positioned especially towards the growing senior citizen segment that needs extra support during a period when their metabolism tends to slow down and joints weaken due to ageing. This demand is also aligned with a broader trend among the population at large through a focus on healthy ageing to maintain quality of life throughout the ageing process while trying to avoid expensive healthcare costs later in life.
Mass-market options are being made available to meet the demand for probiotic and glucosamine, but many lack positioning to senior women. This cohort is more vulnerable to joint health because of bone loss during menopause and has seen the rising incidence of digestive ailments among older women in many developed countries.
FDA’s PLAN FOR 2017 – 2019
Keynote Speaker: Ms. Marilyn Pagayunan, Director – Center for Food Regulation and Research gave a glimpse of what FDA is brewing. FDA plans for 2017-2019 focuses on rebuilding and accelerating the growth of the agency. This will be done thru the establishment of MIS (Management Information System); reform development; strengthening the enforcement and communication services; upgrading of facilities; opening of eight (8) Regional Field Office (RFO); review of policies. During the Q&A, the questions focus on the processing of applications. Most of the members are concerned on the duration of the application processing. Ms. Pagayunan assured that this will be improved because of the new MIS set up, which is one of the focus of FDA in the next two years.
ASEAN HARMONIZATION FOR TRADITIONAL MEDICINES AND HEALTH SUPPLEMENTS
by Pia Angelique Priagola
FDA CDRR FDRO III FDA’s resource speaker, Pia Priagola, Food Drug Regulation Officer shared information about the progress of the ASEAN Harmonization for Traditional Medicines and Health Supplements (TMHS) as well as the progress of the Capability Training during the event.
ASEAN was first founded in August 8, 1964. First five Founding Asian countries were Malaysia, Indonesia, Thailand, Philippines and Singapore. The Philippines is very lucky to be a part of this group. As part of ASEAN Vision 2020 adopted by the ASEAN Leaders to create a stable, prosperous and highly competitive ASEAN economic region, the ASEAN Leaders agreed on the accelerated establishment of an ASEAN Community by 2015. One of the pillars of the ASEAN Community is the ASEAN Economic Community (AEC).
In 2004, under the umbrella of AEC, the Product Working Group for Traditional Medicines and Health Supplements (TMHSPWG) was established. Reporting to ASEAN Consultative Committee on Standards and Quality (ACCSQ) and with the assistance of the ASEAN TMHS Scientific Committee (ATSC), the ACCSQ TMHSPWG is tasked with:
- Implementing measures for the integration of traditional medicines and health supplements stipulated in ASEAN Healthcare Integration Roadmap
- Harmonising technical requirements and explore possible Mutual Recognition Arrangements
- Eliminating technical barriers to trade for TM and HS, without compromising public health and safety to the ASEAN peoples. As for the ASEAN guidelines, there’s a total of nineteen guidelines, however they divided them into two categories, nine (9) guidelines for Traditional Medicines and ten (10) guidelines for health supplements.
THE IMPACT OF HORMONES TO WOMEN
by Dr. Joselito Sinchioco, OB-Gyne, Perinatology, Aesthetic Medicine, Alternative and Complementary Medicine. In celebration of Women’s Month, HADSAP invited Dr. Sinchioco, OB-Gyne, to talk about the impact of hormones on women. The audiences were all eyes and ears as Dr. Sinchioco discussed this very interesting topic of hormones, estrogen, progesterone, imbalances and its causes and effects in the women’s body.
Dr. Joselito M. Sinchioco is a practicing Obstetrician-Gynecologist, Aesthetic Medicine, and Complementary Medicine. He is affiliated with VRP Medical Center and Delos Santos Medical Center for his OB-GYN practice and is a consultant for the following Aesthetic and wellness centers: Orchard Wellness in Malacca Malaysia, and Beauty Science Aesthetic, AGLAEA Skin Care Center and Watercress Clinic in Manila. He is the
Vice-President of the Philippine Federation of Private Medical Practitioners.”